Bulgari
Bulgari: history & brand profile
Bulgari is an Italian luxury house founded in Rome in 1884 by Sotirios Voulgaris, a silversmith of Greek origin. From its origins, the brand developed a distinctive aesthetic associated with bold colour combinations, cabochon-cut stones, and Roman-inspired design, qualities that would come to define its identity across generations.
Among the house's most recognisable product lines are the Serpenti, built around a snake motif, and the B.zero1 ring, which draws inspiration from the Colosseum. Beyond jewellery, Bulgari expanded its offer over time to encompass watches, fragrance, and accessories, broadening its reach while maintaining its signature approach to craftsmanship and colour.
Bulgari is now part of the LVMH group and is considered one of the best-known Italian jewellers. The house continues to blend high-jewellery craftsmanship with a recognisable contemporary aesthetic, positioning itself within the upper tier of the global luxury market.
Categories: Jewelry · Watches · Fragrance & Beauty.
The history above is the original luxurybrandsonline.com brand article, preserved. We have added current ownership and status, and flagged any dated claims, without changing the original wording.
Sources: Encyclopædia Britannica — fashion houses & designers; The Business of Fashion — brand profiles. Editorial reference only; we are not affiliated with these brands. See our sources & fact-check policy.
Frequently asked questions
When was Bulgari founded?
Bulgari was founded in 1884 by Sotirios Voulgaris in Italy.
What is Bulgari known for?
Bulgari is best known for bold, colourful italian jewelry and the serpenti and b.zero1 lines.
Who owns Bulgari?
Bulgari is part of LVMH.
What does Bulgari sell?
Bulgari's ranges include jewelry, watches, fragrance & beauty.
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